A selection of digital campaigns, institutional communication projects, and strategic case studies

 Designing graphics and social media assets for institutional communication and academic outreach 

Data-driven infographics translating market research and labor trends into engaging social media assets

A visual 'What's in my Bag' student feature designed for official campus social media channels

 Designing  public health campaigns for institutional outreach during my Public Affairs internship at PAHO

Selected visual assets from a digital public health campaign focusing on World Breastfeeding Week. The graphics translate institutional data and research into engaging, accessible content to raise regional awareness around digital marketing impacts and regulatory recommendations.

Edited and produced short-form video content discussing PAHO's ongoing humanitarian response, relief efforts, and medical supplies delivered to Venezuela following the June 2026 earthquake. These pieces translate high-level institutional updates into dynamic, accessible formats optimized for social media engagement.

Case studies developed during my Master of Arts in Strategic Communication at American University, focusing on crisis management frameworks for a multilateral organization and advocacy strategies for a think tank

Crisis Communication Plan (Selected Pages)

Master's graduate case study inspired by the Inter-American Development Bank (IDB), establishing a comprehensive crisis management and media protocol for protests during a water sanitation project in La Guajira, Colombia. This selected preview showcases key sections of the plan, including dual-language workflows, stakeholder mapping, real-time digital monitoring, and reputation-protection strategies.

Strategic Communication Plan (Selected Pages)

Strategic Communication plan developed in collaboration with the Adrienne Arsht Latin America Center at the Atlantic Council, focused on increasing awareness. This selected preview showcases core elements of the proposal, including AI-driven stakeholder persona profiling and multi-channel engagement strategies.